EMAIL MARKETING · EVENT CAMPAIGN · SPONSORSHIP
A five-part campaign that turned an existing audience into a sold-out opening night.
Project Summary
Client: Sonia Medina
Project: Texicana: Mapas Iconográficos
Services: Email strategy and autmation, campaign copywriting, RSVP strategy, sponsorship outreach
Outcome: Sold-out 75-person opening reception
THE RESULTS
Opening night, accounted for
Opening reception sold out
In-kind sponsorship secured for the event
Email campaign drove engagement and RSVPs
“Increased audience engagement through a structured email marketing campaign built entirely around the audience Sonia already had.”
THE CHALLENGE
A gallery to fill, a budget to respect
Sonia Medina, an interior designer and artist, was preparing for the opening of her Texicana: Mapas Iconográficos exhibition. She needed to fill the gallery for opening night while working with a limited marketing budget and converting an audience she already had into confirmed, seated attendees.
HOW IT CAME TOGETHER
Three tools, one focused plan
Go High Level
Built and scheduled the five-part email drip campaign, nurturing existing subscribers toward an RSVP and promoting Sonia's work.
Eventbrite
Handled RSVP capture and check-in for the 75-seat opening reception.
Sponsorship Outreach
A pitch deck created to secure in-kind support and offset the event’s food and beverage costs.